I saw this in google support, not sure if it is quasi related since it is server side Unassigned Traffic in GA4 after Implementing Server side Tagging via GTM - Google Analytics Community
I also saw this Unassigned Traffic after migrating to Server Side Tagging | by Jay Isamaliya | Sep, 2023 | Medium
@HeatherJH we had an issue with one of our infrastructure providers. Is it looking better since Tuesday.
Thanks for the other links. They look like they only apply to server-side Google Tag Manager containers though
So the 10/23 release wouldn’t have fixed the issue due to the infrastructure issue?
I haven’t seen any change since October 23. These are the # of transactions from Sept 1-November 5. You can see it hasn’t changed since October 23.
and since Tuesday 10/31, not it still looks similar.
I took a closer look - from Nov 1-5, since the update on 10/31 I believe that took place, there is ~9% of orders that are no being ad blocked that are unassigned, according to the video Unassigned + web + 0 means ad blocked
sorry more digging, the transactions nov 1-5, there is no correlation and not all are the express pay options anymore. it is below 10% now - odd that a draft order snuck in there (highlighted in yellow), one is not fulfilled yet (highlighted in yellow), one is criteo - so I assume tracking UTM somehow dropped, and one didn’t have shopify conversion info so assume add blocked (highlighted in yellow). So I’m feeling much better about that.
@HeatherJH great! Glad this is working for you!
Revisiting this thread @kevin. I went through the troubleshooting you recommended in your video. We have close to 20% “unassigned.” After digging into the transaction data, the one unifying factor across most of the unassigned purchases is an express checkout method, shop pay, apple pay, paypal express, etc.
Any easy solve there?
@kevin It looks like “shopify_draft_order” is no longer working / isn’t an option in the drop down, can you weigh in on it?
Additionally, we are just now noticing when converted from shopify’s integration to GA4 to sliderule that we saw a large decrease in bounce rate, what could have caused this?
We moved all free plan to our client-side only purchase events. We can upgrade you to our paid plan with server-side tracking if you’d like shopify draft orders tracked in GA4. Here’s the pricing for that.
I’m not sure on bounce rate. We do fire an identify event but that shouldn’t affect bounce rate.